BMW sez bureaucracy sucks - The Chief Happiness Officer Blog

BMW sez bureaucracy sucks - The Chief Happiness Officer Blog The latest BMW ad campaign has very little to do with cars and focuses instead on the corporate values of the Bayerische Motoren Werke. One version of it says: We say no to: Compromise Complacency Bureaucracy Red tape Lowest common denominators Middle managemet Second guessing Herd mentality So we can say yes to good ideas. BMW fights bureaucracy. This is cool. Why is it cool? 1: Bureaucracy kills happiness at work Bureaucracy saps peoples energy and motivation. If you dont believe me, read Orbiting the Giant Hairball by Gordon Mackenzie. Its an excellent book about how to thrive in organizitions plagued by red tape. 2: Branding through good corporate identity rules BMW are choosing to brand themselves not through their products or technology but through how they run their business. 3: Branding that matches products rules This campaing works only because the corporate identity they are expressing happens to match the products. BMWs vehicles (Im the proud owner of one myself) are innovative and exciting matching the (mildly) revolutionary message of the ads. Its great to see companies making a stand against bureaucracy and Its even better to see companies making bold, positive identities and standing by them. It just struck me though: Is anyone else surprised to see such an anti-authoritarian message from a German company :o) Thanks for visiting my blog. If you're new here, you should check out this list of my 10 most popular articles. And if you want more great tips and ideas you should check out our newsletter about happiness at work. It's great and it's free :-)Share this:LinkedInFacebookTwitterRedditPinterest Related